When we meet with a new client we do an extensive analysis of their current web site. It never ceases to amaze that the previous webmasters did not set up a canonical 301 redirect on their site. It is a basic part of your website set up and it is a

I've just finished another SEO project. After optimizing the website to not only be indexed, but rank well, I received the usual Why did you do this or that and I'm not sure I like what you did? (See the four B's) In my experience SEO has many trade offs. If you follow very simple formatting rules your pages can rank very high on the search engines. Don't over complicate the SEO process. It is really very simple. 

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