Blog Entries for Michael L. Jones tagged 'ecommerce'

why can't people see it...

mjones1256@optonline.net — Fri, 04 Jul 2008 01:00:00 +0100

Recently, I was lurking in a forum whose members review each others websites. One of the frequent questions asked the community is "I get 10,000 unique visitors a month and no one ever buys anything?" I read the comments from the members of the community who pretty much raved about the site. It did look great, I agree, but the site wasn't being presented as a store. Let me explain.

The site was created to sell very well made custom birdfeeders and birdhouses. The problem I h [...]

Ecommerce Mistakes

mjones1256@optonline.net — Fri, 04 Jul 2008 01:00:00 +0100

I recently reviewed a web site for a customer that they thought was just perfect. They asked me if the site achieved the objective of selling their widget. My answer was no and I compiled this list from my analysis of their website.

Common mistake number 1 Not making your catalog page your main pageYour main page is the place to put your products, its the first page of your catalog. Put all your company information on the about page. Feature sale items or best sellers [...]

Affiliate Programs and the merchandising failure

mjones1256@optonline.net — Fri, 04 Jul 2008 01:00:00 +0100

How poor merchandising effects the conversion rates of online store affiliates sales
I used to do a lot of affiliate programs in the 90's. It was easy back then. The major search engines where Yahoo, Excite, Lycos, HotBot and InfoSeek. As now, the search engines could make or break you, especially Yahoo. There were no paid express submissions, keyword buys, adware or adsense programs. You could make an affiliate mall or even a copy of an product page and index it on the s [...]