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Jul 04
2008

Affiliate Programs and the merchandising failure

Posted by Michael L. Jones in internet marketinginternet businessecommerce

How poor merchandising effects the conversion rates of online store affiliates sales
I used to do a lot of affiliate programs in the 90's. It was easy back then. The major search engines where Yahoo, Excite, Lycos, HotBot and InfoSeek. As now, the search engines could make or break you, especially Yahoo. There were no paid express submissions, keyword buys, adware or adsense programs. You could make an affiliate mall or even a copy of an product page and index it on the search engines. You could use redirects so the finder didn't even know. You could make a pointer page with just the store's name and nothing else, get a number one and siphon off the stores traffic for yourself. Those days are gone, but the affiliate opportunities still exist. What we were all looking for was passive income. Make a website, sit back and do nothing but count the money. I think its still possible, but a lot more difficult.

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Jul 04
2008

What Is An Online Media Planner?

Posted by Michael L. Jones in internet marketinginternet business

What Is An Online Media Planner?

I just returned from a family reunion where I was voted "most likely to confuse people when he explains what he's been doing with his life." After a day long experience of having to explain my job to everyone, I decided that not everyone is clear on what exactly an Online Media Planner does, or that he is really an Internet Strategist.

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