Recently, I was lurking in a forum whose members review each others websites. One of the frequent questions asked the community is "I get 10,000 unique visitors a month and no one ever buys anything?" I read the comments from the members of the community who pretty much raved about the site. It did look great, I agree, but the site wasn't being presented as a store. Let me explain.

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I recently reviewed a web site for a customer that they thought was just perfect. They asked me if the site achieved the objective of selling their widget. My answer was no and I compiled this list from my analysis of their website.

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How poor merchandising effects the conversion rates of online store affiliates sales
I used to do a lot of affiliate programs in the 90's. It was easy back then. The major search engines where Yahoo, Excite, Lycos, HotBot and InfoSeek. As now, the search engines could make or break you, especially Yahoo. There were no paid express submissions, keyword buys, adware or adsense programs. You could make an affiliate mall or even a copy of an product page and index it on the search engines. You could use redirects so the finder didn't even know. You could make a pointer page with just the store's name and nothing else, get a number one and siphon off the stores traffic for yourself. Those days are gone, but the affiliate opportunities still exist. What we were all looking for was passive income. Make a website, sit back and do nothing but count the money. I think its still possible, but a lot more difficult.

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